Five Important Pillars of Digital Marketing Strategy for A Brand
The world of the internet is fast-growing, ever-expanding, and constantly changing. With this evolution in the digital arena, digital marketing trends tend to get advanced too fast. It also indicates that our learning curve needs to be updated at the same pace and so our digital marketing strategy.
The latest digital marketing strategies play a critical role in increasing brand awareness and attracting customers.
To keep you updated with the latest trends, we have come up with the five important pillars of digital marketing for a brand. These digital marketing strategies are to be designed with specific goals in mind that can be met, tracked & refined using specific tools & channels.
A digital marketing strategy for a brand can be categorized into five main disciplines:
- Content marketing
- Pay-per-click management (PPC)
- Search engine optimization (SEO)
- Social media marketing
- Email marketing
Digital Content Marketing Strategy
Content marketing, w.r.t digital marketing strategy, refer to the preparation & publication of informative content online or for digital use. The creation of high-value content is a digital marketing strategy, formulated with the specific purpose of attracting, educating and maintaining the target audience.
In content marketing, the written content can be in the form of:
- Product guides
- Case studies
- Social media posts & more
There are some other types of content, as well, in the form of:
- Google ads & more
Irrespective of type, each type of content is to be published online, often cross-platform. For example, well-written, high-value, SEO-optimized content will be published on the website to grow credibility and enhance visibility.
Similarly, the video content is published on YouTube, or Insta or embed it in a blog.
Content marketing is a crucial pillar of the best digital marketing strategy for beginners in any industry as well as for established brands.
Pay-Per-Click Management (PPC)
PPC in digital marketing is an important pillar of overall digital marketing strategy. PPC (Pay per click) involves online advertisements where advertisers pay per time a user clicks on each post.
The whole idea is you pay to get your website or your offering displayed at the top of a result page of search engines like Google, Bing, Yahoo, etc, or on social media channels. Potential customers will get to know about you or your offerings when they search relevant keywords. The charge is calculated based on the number of people clicking on the ad displayed.
The best digital marketing strategies involve an array of tactics, and PPC in digital marketing is important to have in your digital marketing strategy.
Search Engine Optimization (SEO)
SEO refers to the process used to optimize a website so that it becomes search engine friendly and attracts organic traffic to the website with technical configuration, the relevance of content and link popularity. It is an important part of any digital marketing strategy. It has been observed that the organic search accounts for more traffic in comparison to all other sources combined.
Some components of SEO include:
- Meta tags
- Product images
- Social media
During the creation of a digital marketing strategy, SEO is the most daunting pillar. You need to have a thorough knowledge of local SEO ranking factors, algorithm changes, and keywords that will help your audience reach out to me. SEO can be one of the toughest pillars of digital marketing strategy for beginners as well as experienced. Fortunately, there are many digital marketing companies out there that offer SEO services.
Social Media Marketing
Social media marketing is a crucial pillar of digital marketing strategy that promotes a product or service on social media platforms with content that enhances brand awareness & establishes trust. The important social media platforms included in the latest digital marketing strategies are:
An effective social media marketing strategy is a proven purposeful tool that let brands to communicate directly with customers & potential buyers and establish credibility, nurture brand loyalty and generate new leads—all must-haves to pillars of a digital marketing strategy for a brand.
Email marketing is a digital marketing practice of using email to communicate with potential & existing clients and nurture relationships with them.
For effective email marketing, you first must prepare your email marketing list of people to send your emails to. Calls to action (CTAs) on the website and blog motivating the readers to sign up for promotions or newsletters are proven ways to collect email addresses and expand your reach.
These are some of the tested and tried pillars and valuable aspects of your digital marketing strategy for a brand or for beginners. Other important aspects include account-based marketing, review marketing, affiliate marketing, and native marketing. etc.
Regardless of what pillar fits your business best, ensuring that your business is apt with the digital age is undeniably important. If you’d like to know the best digital marketing technique for your business, get in touch with our digital marketing advisors and experts.