What is meta title and meta description?
Writing strong meta titles is crucial to effective SEO practices and ranking in organic search because search engines analyze these titles to navigate the topic of your page and rank it accordingly. Consider meta title SEO to be library card catalogue cards; a search engine is an organized index of information, and meta titles are methodically arranged cards within that index.
What are Meta Tags and Meta Descriptions?
The meta tags (also known as title tag) is an element in the head section of an HTML document that defines the title of each page. It is retrieved by web browsers and also used by search engines such as Google to display a webpage in search results (SERPs). Often the meta title is mistakenly categorized as a meta tag.
The title tag and meta description (also known as the “SEO title” and “SEO description”) tell Google and other search engines about your website’s topic. This information is also visible to users in search results, and optimizing it can help them click through to your site.
Title tags and meta descriptions are pieces of HTML code that appear in a web page’s header. They assist search engines in comprehending the content of a page. The title tag and meta description of a page are typically displayed whenever that page appears in search engine results. (We’ll go over some examples later.)
Meta tags that are well written and compelling can entice more users to click on your website from search engine results.
What is meta title SEO?
The title tag is a web page title element that summarizes the content found on a page. It will be visible in three places: browsers, search engine results pages, and external sites like Facebook and Twitter. We’ll look at some title tag examples later.
Search engines anticipate that a title tag will include relevant keywords and phrases that describe the content of the page. So, if the title you create is irrelevant to the page, Google may display a different title instead. That is something you do not want to happen. Why? Because meta tag SEO are a great way to entice prospects to visit your website, make sure they are accurate.
Optimal Length of meta titles
In terms of meta title length, keep in mind that Google only uses 580 pixels to display the meta title of a webpage in search results, which corresponds to about 70 characters (including spaces). This number should not be exceeded because Google will otherwise cut off the title. Your meta title should be between 55 and 65 characters long.
What is meta description SEO
An HTML element that provides a brief summary of a web page is known as a meta description. The meta description tag on a page is displayed as part of the search snippet in a search engine results page (SERP) and is intended to provide the user with an idea of the content on the page and how it relates to their search query.
Optimal meta description length
Although meta descriptions can be any length, Google generally limits them to 155-160 characters. Meta descriptions should be kept short enough to be descriptive, so we recommend keeping them between 50 and 160 characters. Remember that the “optimal” length will depend on the situation, and your primary goal should be to provide value and drive clicks.
Importance of Meta Title SEO and Meta Description SEO
The meta title is an important factor for Google in determining the relevance of a website to a specific search query. Keywords used in the meta title are very critical for the ranking of a webpage. As a result, optimizing meta titles is one of the most important SEO tasks, with a high impact achievable with little effort.
Also, a user’s decision to click on a search result on Google is frequently influenced by the title’s words and content because he can infer from it what the website is about and whether it is pertinent to him. As a result, the title can considerably enhance a website’s click-through rate (CTR) in the SERPs, which is also good for its SEO.
It can be time-consuming to give each page a distinctive title, but making one page stand out from the others will ultimately be to your advantage. For this, you can use SEO services from a digital marketing companies. Digital marketing professionals make it simpler for your visitors to understand what awaits them on a specific page, which makes it more enticing to them. This results in more people clicking on to your page.