Social Media Post Sizes: The Ultimate Guide for 2024

Social Media Post Sizes 2024

Social Media Post Sizes: The Ultimate Guide for 2024

In the ever-changing world of social media, staying on top of the latest trends and updates is important for effective online presence. One key aspect that continually shapes the visual appeal of your content is the size and dimensions of your social media posts. As we step into 2024, let’s explore the ultimate guide to social media post sizes, ensuring your content looks its best across various platforms.

Ultimate Guide to Social Media Post Sizes

Instagram Image Sizes

Instagram post size

Square Size Posts

Instagram’s feed posts remain a primary way for users to share photos and updates. For optimal visibility, aim for a resolution of 1080 x 1080 pixels. This square format ensures your content appears crisp and engaging on users’ feeds.

Landscape Image Posts

For picturesque landscapes or wide-angle shots, the landscape image format is ideal. Maintain a resolution of 1080 x 566 pixels. Maintain a captivating feed by incorporating these images seamlessly into your content strategy.

Portrait Image Posts

Portrait images on Instagram are perfect for storytelling and showcasing detailed content. Capture attention with vertical visuals that take full advantage of the available screen space.


With the popularity of Instagram Stories, it’s essential to adapt your content to the 1080 x 1920 pixels dimension. This vertical format maximizes screen space, offering an immersive experience for your audience.

Reel Covers

Instagram reel cover size

For reel cover photos, maintain a resolution of 1080 x 1920 pixels. This ensures a polished and professional appearance when promoting your video content.

Twitter Image Sizes

Twitter in-stream Image Size

Twitter in-stream Image Size

Twitter remains a fast-paced platform, and your tweets need to catch the eye instantly. Aim for a resolution of 1200 x 675 pixels to ensure your images look sharp and vibrant within the tweet stream.

Header Image

Twitter header image size

For your Twitter profile header, use an image that is 1500 x 500 pixels. This provides ample space to showcase your brand or personality while maintaining visual clarity.

LinkedIn Image Sizes

Shared Image

LinkedIn shared image size

When sharing images on LinkedIn, stick to a resolution of 1200 x 627 pixels. This ensures your images appear crisp and professional in the LinkedIn feed, capturing the attention of your professional network.

Company Logo

For your company logo, use an image size of 300 x 300 pixels. This ensures a clean and recognizable representation of your brand on the LinkedIn business page.

Social Media Ad Dimensions

Facebook Ads

Facebook ads dimensions

For Facebook ads, a resolution of 1200 x 628 pixels is ideal. This size ensures your ad appears clear and visually appealing, whether it’s in users’ feeds or on the sidebar.

Instagram Ads

Instagram Ads Dimensions

Instagram ad dimensions mirror those of regular feed posts, with a resolution of 1080 x 1080 pixels for image ads. Video ads should maintain a resolution of 1080 x 1080 pixels as well, providing a seamless experience for users scrolling through their Instagram feeds.

Twitter Ads

Twitter Ads dimensions

Twitter ads should align with regular tweet dimensions, maintaining a resolution of 1200 x 675 pixels. This dimension allows for effective communication without compromising on quality. This ensures consistency in appearance across the platform.


Mastering the art of social media post sizes is essential for a successful online presence. As we step into 2024, staying informed about the latest dimensions across various platforms will give you a competitive edge. Remember, visual content is a powerful tool in the digital age, and by adhering to the optimal post sizes, you’re not just fitting into the platform; you’re standing out. So, go ahead, create captivating content, and let your visuals make a lasting impression in the fast-paced world of social media.

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