Off-page SEO Techniques 2023
This year is all about showing your expertise and value in our content and providing high-performing web pages for users.
These strategies have always been essential throughout the period of off-page SEO, but Google is getting better day by day and determining what content is meeting the standards.
Let’s take a deep dive into what and how you can meet those standards.
First-hand experience with a topic
After the beginning of this year, google’s popular acronym, (Expertise, Authority, Trust) has gotten an edge E: Experience. Google will not consider the experience of creators while finding the quality of content.
Thus, what does “experience,” actually mean? Google wants to find that a content creator has original content and real-wor experience with the topics discussed.
For instance, some off-page SEO services agencies have real-world experience and can speak authoritatively on SEO trends that will arise this year. But, if the content creator needs to create content that is not a niche of his profession, that would undermine the quality of the content.
That means more sites need to take a closer look at not just who their content creators are, but what topics they’re focusing on.
Audience-targeted, not traffic-targeted content
One reason for increasing emphasis on experience is that SEO content-making is proliferating.
However, if a site or business that sells financial software is producing blog posts with sports or food recipes, Google crawlers are going to be more careful. Because does that information actually advance the target audience of financial software customers? Or does it help the site rank for high-volume keywords?
You already know the answer. The reality is business content strategy should go after search traffic with little consideration of what users want unlikely to see ranking success this year. Sticking with the general information with off-page optimization in digital marketing and industry niche is important for creating quality content.
Not sure what topic to explore in your content creation? A content planning tool can help you find you create relevant industry topics that your target audience is searching for. Enter a keyword and the tool will give you the many similar related keywords that users are typing into the search bar.
Increased emphasis on author authority
As Google continues to prioritize user experience, it’s important to ensure that the content you produce is not only valuable but also created by real people with expertise in their respective fields. This is particularly important in light of the growing prevalence of auto-generated content in search engine results pages (SERPs).
To enhance the experience and authority of your content creators, there are several steps you can take in 2023. The first and most crucial is to ensure that your content is produced by genuine experts in the relevant areas. Once you’ve accomplished that, you can further elevate their profile in the following ways:
Include author bios that provide comprehensive information about your content creators’ knowledge and areas of expertise.
Create author pages that link to all of the articles your authors have written for your website.
Link your content creators’ social media accounts to help Google understand that they are real people with genuine expertise in their fields.
For instance, a well-crafted author bio can significantly enhance the experience and authority of a content creator, as demonstrated in this example of a PPC expert.
Satisfying, helpful content
Google’s latest algorithm update, the August 2022 Helpful Content Update, is set to impact content creation in 2023. As Google has always prioritized high-quality content, this new emphasis on “helpful” means that users should feel satisfied by the content they find in search results.
However, measuring user satisfaction is not an easy task. To be considered “helpful” content, it needs to be created for humans rather than search engines, be appropriate for the target audience, relevant to the website’s primary topic, and be created by authoritative and experienced creators who have a deep knowledge of the topic.
Creating helpful content can be challenging, so it’s essential to focus on quality rather than quantity. While there may be many target keywords on your content calendar for 2023, producing a high volume of content that lacks helpfulness and expertise is unlikely to rank highly in search results.
Expanding your keyword research beyond search volume can help improve the quality of your content. You should consider the length of the content, the questions it answers, what other subtopics or related questions it explores, what links are included on the page, who created it and their experience. Keyword research and content research can provide valuable insights into these quality indicators.
To ensure that your content is helpful, check your search queries in Google Search Console to see what people are searching for that leads them to your blog posts. By following these tips, you can create high-quality, helpful content that satisfies users and ranks highly in search results. For more information on how to use Google Search Console, check out our guide.
In conclusion, off-page SEO techniques in 2023 are all about expertise, authority, trust, and experience. Google’s algorithms are getting better each day, and content creators need to focus on satisfying users and providing value. Creating audience-targeted, helpful, and informative content is crucial for ranking highly in search results. Moreover, it’s essential to focus on author authority, including author bios, author pages, and social media profiles. With the right strategies, SEO agencies can improve their content with off-page SEO tools and provide their audiences with the best user experience.