Difference Between SEO and PPC
Allocation of your marketing budget needs a lot of critical thinking and effort. There are different factors which need to be considered and various distinctions to invest in, including the difference between SEO (Search Engine Optimization) and PPC (Pay-Per Click). SEO helps in getting higher ranks for websites on Google Search whereas PPC ads refer to paid online ads where the advertiser or the website owner
Five Important Pillars of Digital Marketing Strategy for A Brand
The world of the internet is fast-growing, ever-expanding, and constantly changing. With this evolution in the digital arena, digital marketing trends tend to get advanced too fast. It also indicates that our learning curve needs to be updated at the same pace and so our digital marketing strategy. The latest digital marketing strategies play a critical role in increasing brand awareness and attracting customers. To keep you
How to use google keyword planner for free
The Google Ads Keyword Planner free tool is an important tool to get a set of strong keywords and thus making your PPC campaign a successful digital marketing attempt. With free-to-use features available within Google Ads, you can use google keywords tools for generating keyword ideas, you can strategize your digital marketing and bid estimations. You can get keyword lists and ad group ideas without investing
Advantages and Disadvantages of Digital Marketing
Marketing is as old a term as trading. It is all about informing your audience about the product or service you are offering at the right time, right place, and in the right way. With the advancement in technology & internet, the mode of connecting with the target audience of potential buyers changed. Now, we connect with our buyers through the internet and that is what